Mustafa Fehmi Üstünsöz

Mustafa Fehmi Üstünsöz

Mustafa Fehmi Üstünsöz
Mustafa Fehmi Üstünsöz
Hospitality Professional
Guzeloba Mah 2212 Sokak No 7
  • Experienced in managing multi units and staff of over 20 managers and 600 associates with in-depth knowledge of all Microsoft Office, PMS, RMS, BMS software and creating own budgeting, forecasting and P&L programs and the ability to create SOP’s and service manuals.
  • Successfully opened newly built or opened hotels that included setting up systems, hiring all senior management and hourly staff, created and conducted many training modules including front office, housekeeping, food and beverage and sales and marketing, planned and executed a Grand Opening of the hotel with upscale invitees,
  • Well versed in revenue management, budgets, labour controls, sales and marketing, housekeeping operations and all front office systems, as well as all food and beverage operations, working on menus, recipes, kitchen management and purchasing.
  • Well experienced in strategic facilities planning during development phase; such as architectural space planning, heading interior design ideas, viability forecasting, financial analysis, scheduling, value engineering and site selection.
  • Enhance knowledge of building relationship for the operating, franchising, leasing agreement as well as conducting negotiation process.
Experience
Freelance Consultancy
April 2017 – Current
Project Development Consultant for Various Project

Hospitality Management & Development consultancy: Corporate level consultancy in terms of initial design development, facilities planning, feasibility study, international operator research and negotiation on behalf of client.

Corpus International ( U.A.E. & Istanbul )
May-2014 / March-2017
Managing Director & Founder

Hospitality Management & Development consultancy: Corporate level consultancy in terms of initial design development, facilities planning, feasibility study, international operator research and negotiation on behalf of client.

Property Management (Corpus Istanbul)

  • Collaborate and contract with investors, landlords to provide property management services and asset management services.  
  • Short term rental property sales & marketing on popular booking channels. Monitoring market trends and maximizing rental revenue. 
  • Comprehensive approach to developing and managing the physical environment at each of the Home’s facilities by conducting regular property inspections and assess the physical assets of the properties. Management and conduct  of own field team for short term holiday homes rental operation for maintenance, cleaning, reception.  
Ayada Hotels | Ayada Maldives
Sep-2013 / Apr-2014
Chief Operating Officer

Restructuring single hotel operation in terms of hiring a new management team, rebuild policies and procedures, team training for budget-metrics oriented operation. Following the task completion, currently the resort continues successful operation with significant GOP increase.

Rixos Hotels
Mar-2012 / Aug-2013
Director of Business Development – leading new developments of Rixos Hotels

Leading various new developments in line with following tasks;

  • Forming and negotiating operating agreements with owners in line with proposed business models,
  • Facilities planning according to brand standards and local demands,
  • Hiring and conducting local support teams for each project,
  • Conducting management team selection process for future property operations,
  • Managing and consulting to hotel equipment procurement process

 Conducted Developments in scope of responsibility:

Rixos Bab Al Bahr Hotel – Ras Al Khaimah / U.A.E.

  • Resort Hotel with 650 Keys and 7 F&B outlets 2000 sqm Spa facility, 1000 sqm convention facility

Rixos Crystal Towers – Dubai / U.A.E.

  • Urban Resort Hotel with 375 Keys and 4 F&B outlets 2500 sqm Spa facility, 1200 sqm convention facility

 Rixos Yalta – Crimea / Ukraine

  • Resort Hotel with 408 Keys and 6 F&B outlets 3000 sqm Spa facility, 1400 sqm convention facility

Resort Development & Hospitality Consultancy – Sochi / Russian Federation

(Opening in October 2013, to be host 2014 Winter Olympic Games)

  • Resort Complex with over 3000 Keys and various catering outlets, Health Club facility, significant convention facility
Rixos Hotels
Feb 2011 – Mar 2012
Executive Management Roles

Cluster General Manager for Rixos Konya – Rixos Ankara – Rixos Dubai
(Feb 2011- March 2012)

  • Analysing and restructuring property operations, in the areas commercially inefficient.
  • Establish, collaboration within both city hotels management teams
  • Line up with corporate standard operating procedures.

Development Director – Libya (July 2010 – Feb 2011)

  • Established company branch in Tripoli and Manage the company as General Manager,
  • Initiated new resort Hotel Developments in Tripoli and Benghazi (Constructions are commenced but left uncompleted due to unrest in Libya)
  • Supported the Management team and their daily Hotel Operation in Rixos Tripoli Hotel

Development Director & Regional Manager – Middle East (May 2006 – June 2010)

  • Established a regional office of the Rixos Hotels along with all legal activities such as trade license, local permissions etc.
  • Conduct the Rixos Hotels corporate policy & procedure development with consultants
  • Research for potential new businesses and prepared the proposals on behalf of Rixos Hotels

During Middle East assignment, new regional projects managed in start-up process as listed below;

Ottoman Palace by Rixos (Current name: Zabeel Saray Hotel);

410 Rooms, 38 Villas Deluxe 5 Star Hotel with 8500 sqm spa, 15 F&B Outlets in Palm Jumeirah Dubai

Pre-operation Phase duties included:

  • Created Hotel program and conduct to designers as per corporate & local quality standards and specifications (Determination of the size and capacity of the accommodation, F&B, Recreational units)
  • Prepared the feasibility study according to market conditions in order to determine return on investment.
  • Conducted and concluded the Management Agreement negotiation with owner.
  • Established the property operational organization and systems
  • Prepared the manning guide, employment structure according to market conditions.
  • Responsible for Excom staff recruitment and settlement.
  • Lead the PR company and Advertisement company in order to create high-end Hotel corporate ID of the Hotel
  • Organized a press launch for opening announcement in Burj Al Arab for 50 press members
  • Responsible for determining the critical path work plan to be followed
  • Prepared budget studies for owner and corporate office.
  • Followed up pre-opening budgets’ implementation to ensure a adequate funding.

 Ibn Battuta Spa by Rixos,

55 treatment rooms Deluxe Spa 6500 sqm in Jebel Ali District of Dubai

Pre-operation Phase duties included:

  • Prepare the feasibility and viability study according to market conditions to determine return on investment.
  • Conduct the Management Agreement negotiation with property owner and conclude the agreement.
  • Lead the project architects and the contractor according to Rixos Quality standards and specifications
  • Prepare the manning guide, employee benefit survey according to market conditions.
  • Responsible for determining the critical path work plan to be followed
  • Analyse and prepare budget studies for owner and Rixos head office.

 Rixos Marina West, Bahrain,

5 Star Hotel with 286 Rooms, 6 F&B Outlets in Budaia – Bahrain

Pre-operation Phase duties included:

  • Established recognition and relation between Rixos Hotels & hotel owner.
  • Conducted and concluded Management Agreement negotiation with Hotel owner.
  • Organized a press launch for Management Agreement signing ceremony in Bahrain
  • Responsible for determining the critical path work plan.

 

 

Riva Hotels
Feb 2004 – Apr 2006
General Manager of Riva Group Hotels

Managing below listed Hotels of the group as Group General Manager;

Riva Diva -Lara Antalya, Riva Donna – Boğazak Antalya, Riva Bella – Side Antalya, Riva Costa Manavgat Antalya, Riva Delta – Alanya Antalya, Riva Club-N – Alanya Antalya, Riva Zena – Kemer Antalya, Adam & Eva –Belek Antalya

During Group General Manager assignment, following main tasks conducted;

  • Supervision, through the Hotel Managers, of the each hotel that perform daily operations.
  • Planning of activities via a work plan that has been designed jointly with the persons in charge of the each hotel.
  • Efficient utilization of economic and operational resources and available facilities in order to generate greater value in the company.
  • Achievement of the economic results planned in the annual income budget and the business plan.
  • Supervision of major purchases of equipment and tools.
  • Supervision of equipment replacement and supplies for operations.
Riva Hotels
Aug 2004 – Feb 2005
General Manager (Riva Diva – Lara Antalya)

5 Star, 390 rooms, luxury designed resort hotel in downtown Antalya

  • Brand new opened hotel reorginized according to high end service level that included rooms, guest welcoming, restaurants and bars, and hired new management team to represent the hotel image.
  • Launched new marketing campaign, supervised and achieved the high quality service level with  hotel departments.
  • Implemented training modules in each department and personally led a training program that included sequence of service, and team building to better reflect a five star operation.
  • Established a personal and close relationship with the travel agencies and tour operators that has produced extra leads for the hotel
  • Accomplished to increase ADR and REVPAR by 15% over budget
Majesty Hotels, Antalya Turkey
July 2003 – July 2004
Director of Sales & Marketing
  • Expose and elevate business for the 11 Majesty hotels in Antalya.
  • Ensuring higher management attention is maintained for VIPs (royalty, top executives, etc.)
  • Gather market intelligence; refer to GM for review, action.
  • Participate and represent The Majesty Hotels at regional and international trade shows.
  • Work and plan activities in accordance to the feeder market trends.
  • Plan and accompany visiting Majesty Hotels management on sales trips and as required for visits.
  • Negotiate the renewal of contracts.
  • Yield management on weekly basis.
  • Monitoring monthly key business indicators to better forecast future volumes.
  • Conducting indoor and outdoor sales calls in the region.
Rixos Hotels
March 2001 – June 2003
Executive Management Roles

Task Force General Manager of Rixos Hotel Bodrum – Turkey

  • Opened a new luxury, hotel. Recruited and trained all staff and managers for the entire hotel operation.
  • Put in Operating Procedures in every outlet of the hotel.

 Task Force General Manager of Rixos Hotel Victoria – Donetsk Ukraina

  • Opened a small boutique, hotel. Recruited and trained all local staff and managers for the entire hotel operation.
  • Put in Operating Procedures in every outlet of the hotel.

Group Sales & Marketing Director

  • Negotiate the renewal of contracts.
  • Conducting indoor and outdoor sales calls in the region.
  • Participating in operations, budget, rate structure and marketing plan.  
  • Plan and accompany visiting Rixos Hotels management on sales trips and as required for
  • Participate and represent The Rixos Hotels at regional and international trade shows.

General Manager Rixos Labada Hotel

  • In charge of the entire operation of the hotel
  • Established a new management team at all levels.
  • Established a marketing plan for the hotel in conjunction with the sales team and increased our market share in the city.
  • Recreation of the food and beverage menus of all departments, including theme nights and invitation of foreign chefs.
  • Increased ADR
  • Increased hotel share in the leisure and tours segments.
Le Jardin Resort Hotel, Antalya Turkey
July 1998 – February 2001
Executive Management Roles

General Manager

  • In charge of the entire operation of the hotel
  • Creating a new philosophy of work within the hotel focusing on excellence of service, guest experience and relationship.
  • Standardized all procedures to create a platform to build up constant new dimension of service standards.
  • Constantly improving the relationship with Tour Operators to diversify and consolidate the occupancy and rate. 
  • Very involved within the local community to position the hotel and create an image of best employer.

Assistant General Manager

  • Direct responsible of all departments P&L, overall food and beverage operations, housekeeping, engineering, front office operations.
Hotel Grand Azur, Marmaris, Turkey
February 1992 – March 1998
Department Head Roles

Rooms Division Manager

  • Directly responsible of the departments P&L, overall Front Office, Housekeeping, Laundry operations.

Front Office Manager

  • Reporting directly to the G.M. with full daily, strategic responsibility for the Front Office.

Night Manager

  • In charge of night shift entire Hotel operation.

Reception Agent

  • In charge of daily check-ins and check-outs
Skills
Languages
English
Reading / Writing / Speaking : High intermediate level (B2)
Turkish
Mother Tongue
Knowledge
Search Engine Optimization (SEO)
Digital & Analytic Marketing
Web Development
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